Thefuture ofmatcha

Ancient tradition meets modern chaos

LAUNCHING IN

12.12.26

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WE ALREADY KNOW IT

  1. Great matcha doesn't taste like grass

    Meme: Anakin and Padmé. You should touch grass. Not drink it, right?

  2. Your latte can carry more of your morning routine

    Meme: Drake turns down a countertop that looks like GNC and points at one matcha latte

  3. Your favorite drink should go wherever you go

    Meme: Distracted boyfriend. Me looking at functional matcha on a stick, away from my nine dollar matcha place

  4. Ceremonial matcha deserves a bigger audience

    Meme: Three Spider-Men point at each other, labeled matcha lovers, creatine people, and matcha haters

Push is matcha with benefits

Ceremonial matcha, gone loud

THE DRINK

It drinks like the matcha latte you queue for, with benefits. Whisk it or stir it, hot or cold, water or milk

MATCHA
Ceremonial 1st harvest matcha
CREATINE
Creatine HCl + monohydrate
FIBER
Prebiotic fiber from chicory inulin
BLEND
Functional blend with L-theanine, B vitamins, vitamin C, tyrosine and others
BENEFITS
Muscle & gut health · Focus & clarity · Metabolism support

THE RITUAL

Tear. Pour. Mix. Drink.

  1. Two hands tear a Push stick open over the tumbler of ice on a steel counter

    01 · TEAR

    One stick is one serving

  2. The stick tipped over the tumbler, matcha powder pouring into iced water

    02 · POUR

    Into hot or cold water or milk

  3. The copper frother spinning the latte, close up

    03 · MIX

    Until smooth, best with the mixer

  4. A hand lifts the Push tumbler of iced matcha toward the camera

    04 · DRINK

    Sip it daily, anywhere at anytime

THE INVITATION

If you are on the guestlist

  • Be first

    Try yours, ahead of everyone

  • Come hang

    Invites to our Miami launch events

  • Get involved

    Matcha fans decide what we make next

  • A little something

    A copper surprise in your first subscription

WHAT IT DOES

Your latte can carry more of your morning routine

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

WHO IT'S FOR

Your matcha latte should go wherever you go

The 6am pilates class, the run club, seat 14C on the red eye, or the office

  • A woman on a pilates reformer in morning sun holding the Push tumbler

    Matcha loyalists

    The person who knows what good matcha tastes like

  • A runner's selfie on a blue track at sunrise, the Push tumbler held to the lens, a man running behind

    Pace setters

    Already moving before most alarms go off

  • A woman in a blazer crosses an office lobby lowering her glasses, Push tumbler in hand

    Pre market people

    There are already too many tabs open

  • A man pushes a Push stick at the camera in a gym

    Gym regulars

    The one with a ritual before the ritual

  • A man at a counter of espresso machines looks at a Push stick

    Coffee loyalist

    We're not asking you to break up. Just see other people

QUESTIONS

The Push tumbler of matcha latte and three sticks on brushed steel against lime

Get in before everyone else

Early access